Points to consider
In-depth audience insight allowing for a targeted approach
Through a whole host of tools and platforms, you can get to know your audience inside out. From their age, gender, engagement levels, location to interests. This means you can begin to segment your audience and target tailored content to each demographic for better results.
Reach a wider audience to increase traffic
When your content resonates with your audience, you’ll find that they will in turn share it with their friends, family or colleagues. In doing so, you will extend the amount of people you reach, meaning increased brand awareness, social media followers and in turn traffic to site.