Your business is running well without a website? But, just imagine how much better it would be if you increased your digital presence. Having a website in today’s era is one of the most important things a business can do to inform, engage and convert your audience, whether you are selling a product or service. Afterall, when customers are searching for information, comparing and looking for reviews, this is all done online nowadays. Below are our top 10 advantages a website can bring to you business.
1) Widen your customer base
A website can help generate more customers. Getting online means your business will suddenly become accessible to a much wider audience and be visible around the world. The new opportunities that arise as a result will be phenomenal!
2) Your business becomes searchable
Whether the customer is at the top of the funnel or just about to purchase, being searchable and visible online is crucial. More customers are researching and comparing online before they purchase on or offline, meaning you can’t afford to be invisible in this competitive business world. We find customers are increasingly typing in long-tail search terms with their problems and needs and selecting businesses that appear for those queries in the search rankings. If you are not online, you will never appear, essentially meaning you will be missing out on an awful lot of potential business!
3) You help control your rankings
Having a website means you can use SEO (search engine optimisation) to help control where your site shows up in the rankings and for which queries. This is all done through creating optimised keyword content, building backlinks to site, having a technically optimised working website and creating a brand that customers want to engage with. Creating an optimised website helps you to gain important visibility for the right terms.
4) Another sales tool
Your website can contain all the content, sales packages and informative content you want to help your customers make a decision to use your products or services over your competitors. We can build in various call to actions, offers or incentives and content that helps to build confidence in your brand. What is more, your brand can really come to life through your website, through pushing the design element to ensure it stands out from the crowd and most importantly, has a USP against your competitors in the market.
5) Customer satisfaction and reviews
A website can allow your customers to leave reviews if you choose to do so or for you to manually put up some testimonials in the content you create for your website. Testimonials will help potential future customers trust your brand more and therefore increase purchases of your product or service. Afterall, customers really do trust word of mouth and other customer reviews much more than owned branded content, so it is worth taking the time to include these essential elements.
6) Helps build your customer database
One of the best ways to update customers on the latest offerings can be through email. Having a website allows you to collect emails through incentivising sign up on site. You can then segment your customer databases into returning and new customers to serve them different relevant content at key times of the year, to incentivise purchases in different ways.
7) Less expensive than other forms of advertising
Compared with other forms of advertising such as TV or radio, building a website can be a worthy investment and be less expensive in the long run. Although building a website from scratch can be quite expensive, we are able to offer cheaper alternatives making it possible for you to have an amazing looking website for less.
8) Fresh regular content
Building a blog functionality into your website ensures you can offer your audience fresh, relatable content consistently. This content can then tie into your overall communication plan and be used across channels to reach a wider audience, from email newsletters, social media, paid search to potentially also influencer networks. Offering new content will help maintain your loyal customer base by giving people a reason to come back to your website.
9) Your business becomes always accessible
Having a website essentially means your doors are always open. Day or night your customers will be able to do their research, find out everything they need to and potentially shop the products or services. All you need to do is ensure that you have enough informative content on your website to really help the customers make their decisions easily.
10) Access to analytics
When you have a website you can actually track everything that is happening on it. You can find out how many people have visited your site or each individual page each day, time spent on that page and where that traffic has come from. So you can tweak messaging, content and offerings to test what your audience really engage with the most.
So, what are you waiting for – if you have a business, it’s time to get online! We create innovative, high quality websites at affordable rates. Take a look at our portfolio and get in touch.