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5 ways to make a lasting impression on your customer (with your website)

I’m sure that you’ve heard this cliché before from your parents, or employers but “You only get one chance to make a first impression.”

First impressions really do matter, and they can lead to long lasting impressions on your customer. You want them to remember your brand after they’ve left your website, don’t you?

Having a creative design is an excellent start to capturing your audience’s attention, but this shouldn’t be your stopping point if you really want to make a lasting impression.

Essentially, your website is your businesses home. It’s a place to showcase your brand message and values whilst showing your customers why you have the best service/product on the market!
There are 5 simple techniques that you can add to your website that will help you make a long-lasting impression on your customer, increase your sales and build a community of brand advocates…

1. Have an Introductory Video

Did you know that you only have around 7 seconds to make a good first impression on your website?

The quicker that you can get your information across to the user, the better.

This is where introductory video can be very effective; it is a great way to showcase your product/service and also allows you to portray your brand personality.

Having a plethora of text and information on your homepage is more than likely going to leave your customer overwhelmed and confused, often leading to a higher bounce rate. Creating an introductory video, around one to two minutes in length, allows you to summarise your companies brand message, your product, and build an interactive relationship with the customer.

2. Make your about us page represent your brand message

Your about us page is nearly always the second page that a new customer will visit when they land on your website – they are keen to learn more about your brand.

With hundreds of new businesses starting up each day, your about us page is a great way to stand out from the crowd and portray your business values.

The about us page is where customers come to find out what you do, and what your company represents. It’s key that you use this space to get across a personal touch, with most companies telling their customers their business backstory. However, it’s key that this page focusses on the
customer. You need to make it centralised around how your business will benefit the customer and have a positive impact on their lives.

It’s important to note that your about us page is a chance for you tell sell your brand. It’s proven that customers are more likely to purchase from an established brand that they trust, so use this page wisely to build a mutual trust with your audience.

3.Make your website easy for customers to navigate around

You want your customers to have a positive experience whilst on your website – as this is how they will perceive your brand, after all. Keep all of your menus divided into categories and subcategories, to separate certain topics on your website.

If your customer can easily find their way to the checkout page with few clicks, it will usually result in a sale! It’s a well-known saying that ‘time is money’, so it’s important that you make sure your website makes it easy for all customers to find the information that a they are looking for.

4. Have a contact form (or live chat)

The contact page is crucial, in the way that it allows any customer to reach out to you and easily get in touch with a brand representative. 

If you’ve already captured their interest, it’s highly likely that the customers next step will be to contact you to find out how you can help.

Having contact forms available on your website make this process easy for the customer and saves them a lot of time, searching for your email address!

Potential customers may be persuaded to use your service/products if they know that they can easily contact you, without a fuss. We all know the feeling of spending countless hours being on hold, don’t we?

5. Create an “As Seen In” page

Nowadays, most purchasing decisions are influenced by what celebrities or big-name influencers are using. If a well-known celebrity or influencer has used your product or service positively — this is a great chance to tell the world about it! Similarly, if your business has featured in a press release, it’s a great way to build credibility for your brand.

It’s a way to convince potential customers that other people are using (and loving!) your product. It gives your brand an element of ‘social proof’ which as we know, can have a big influence on purchasing decisions.

You could even provide this information in the form of a banner on the homepage, which the customer will instantly see when they visit your site.

If you’d like to discuss any of these points, or, starting a project with me, please contact me here.

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