Why Is SEO Important?

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Many people in business and own a website may keep mentioning that, ‘we need to improve our SEO’. But, what does that actually mean? Good question! We’ve put together a basic guide for beginner’s below to get you started.

What does SEO stand for?
The abbreviation ‘SEO’ stands for Search Engine Optimisation. Search engine’s serve millions of people across the world each day, who use search engines like Google or Bing to look for answers to their questions or find specific products or services that will solve their pain points.

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What does SEO do?

Essentially SEO is a series of processes used to affect the visibility of a website, webpage or blog in a search engine’s organic results. Organic results relate to the unpaid searches. As optimisation begins and plays towards the search engine’s algorithm, so the rankings will increase.

What you should know if that there isn’t one specific action to get you to the first page of Google, instead it is a series of actions that includes a combination of website development, content and consistent, good quality backlinks to site. This means you need to consider both onsite and offsite to ensure you optimise to the best of your abilities.

Why do I need SEO?

Increased business leads and sales
As a business owner I know your priorities lie in turning an interested lead into a sale. But, in order to get to this point, you need to ensure you are top of the pack in search rankings in order to gain increased customers. If you are page two or below you’re, of course, missing out on many business opportunities and essentially handing them over on a plate to your competitors in the market.

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