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What Is SEO And How To Use It Correctly

Many people in business and own a website may keep mentioning that, ‘we need to improve our SEO’. But, what does that actually mean? Good question! We’ve put together a basic guide for beginner’s below to get you started.

What does SEO stand for?
The abbreviation ‘SEO’ stands for Search Engine Optimisation. Search engine’s serve millions of people across the world each day, who use search engines like Google or Bing to look for answers to their questions or find specific products or services that will solve their pain points.

What does SEO do?
Essentially SEO is a series of processes used to affect the visibility of a website, webpage or blog in a search engine’s organic results. Organic results relate to the unpaid searches. As optimisation begins and plays towards the search engine’s algorithm, so the rankings will increase.

What you should know if that there isn’t one specific action to get you to the first page of Google, instead it is a series of actions that includes a combination of website development, content and consistent, good quality backlinks to site. This means you need to consider both onsite and offsite to ensure you optimise to the best of your abilities.

Why do I need SEO?
Increased business leads and sales
As a business owner we know your priorities lie in turning an interested lead into a sale. But, in order to get to this point, you need to ensure you are top of the pack in search rankings in order to gain increased customers. If you are page two or below, we know that you are missing out on many business opportunities and essentially handing them over on a plate to your competitors in the market.

Great customer experience
Having good SEO means that your website will have great usability, user experience and provide an excellent customer experience. This is done through innovative technology and a well mapped out website that ensures the site works well as one, providing internal links throughout to ensure the customer can find exactly what they are looking for with ease.

Increased awareness of your brand
What many people don’t realise is that SEO is not just about the technology on your website. Other factors such as producing relevant, interesting content for your target market that’s consistent and fresh works wonders. Furthermore figuring out how to amplify these blog posts or web pages through influencer outreach, PR or social media for example pays wonders! Having more people pointing to your site will build the trust within the search engines algorithm and therefore push up your website as a whole.

Some SEO key points to consider:
Ensure you have a well developed website from the beginning that works technically, particularly in terms of internal linking and low loading speeds for example.
Keep links to site consistent, don’t over do it as this will get flagged as spam. They key is in consistency!
Work with high quality influencers and PR, you don’t want lots of websites in lower domain authorities pointing at your site. You want to get as high as possible.
Creating great content is key. If content is naturally shareable, it makes your job much easier.
SEO is not a quick fix. You need to keep working at it over time and optimising as per the latest Google algorithms.
A test and learn strategy will definitely pay off – see what works and keep adapting to get it right.
Think from a customer perspective – is this the best customer experience and journey on your website? What would make it better or stand out as innovative from your competitors?

If you have any questions, don’t hesitate to get in touch. We’d be happy to chat you through other SEO elements and ensure your site is optimised to the best of its advantage to ensure you’re capitalising on maximum traffic volumes.

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